Company News, New Products

Tide Rolls Out Biobased Detergent

Purclean is eco-friendly and effective.

Hitting shelves across the country today is the latest innovation from P&G: Tide purclean™, the first biobased detergent with the cleaning power of Tide. With a 65 percent biobased formula (showcased on-product with the USDA Certified Biobased label) Tide purclean delivers the same cleaning power, stain removal and color care found in Tide Original Liquid Laundry Detergent, with a light Honey Lavender fragrance for a subtle, clean scent, said the company “We know we cannot positive...

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